#SustainabilityAgainstShame: How fashion shames us for profit, and what we can do to stop it
Deep down, we all recognise the pattern. We are being shamed into shopping: You are not skinny or fit enough, don’t wear the right clothes and are not on trend. You need an it-bag, this new jeans and the newest model sneaker… We are made to feel like we are not good enough, like we don’t belong, so we will spend money on the items that’ll solve this. At the same time, we are aware that people and the planet are in trouble, and that we need to change our consuming behaviour to get us out of this climate and social crisis. How come we have such a hard time actually doing this? Well, partly because of the shaming system. Because we are being brainwashed – kept hostage almost – by these norms and taboos, that teach us time and again we’re not okay until we spend more (and more and more and more). We need to actively recognise and resist the way shaming for profit works, to not only save ourselves, but the world too. In this talk, this is what we’re going to do.
Marieke Eyskoot is a sustainable lifestyle expert, equal rights advocate, keynote speaker and event presenter. She is the author of bestselling book ‘This is a Good Guide – for a sustainable lifestyle’. Marieke is fond of feminism, taboo-breaking, wearing sweaters back-to-front and reading aloud.
